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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]


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5 Ways to Improve Your CTV Advertising

Written by Mridula Bhatt

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]

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7 Tips to build strategy for Affiliate Marketing Industry

Written by Mridula Bhatt

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]

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12 Questions To Ask While Choosing an Affiliate Management Software Solution

Written by Reshu Manglik

Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]

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Make Money Using ChatGPT in Affiliate Marketing Industry

Written by Nikhil Kumar

Affiliate marketing is a popular and effective way for marketers to earn money online. With the rise of chatbots and conversational AI like ChatGPT, many affiliate marketers are starting to explore how these technologies can help them in their affiliate […]

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8 Easy Ways To Increase Mobile App Downloads

Written by Nikhil Kumar

You have created your own app, which is fully functional and simple to use. You think there is a market for it. Although your first significant obstacle has been overcome, success won’t arrive right away. The battle will be won […]

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6 Mobile Marketing Trends You Can’t Miss On In 2023

Written by Nikhil Kumar

In 2022, mobile-first marketing was considered as a major element of all campaign strategies. More customers than ever turned to mobile applications, interactive social media feeds, and immersive technologies to get their online satisfaction as the number of smartphone users […]

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Top 5 Influencer Marketing Trends To Follow In 2023

Written by Nikhil Kumar

Today, every marketer has influencer marketing at the front of their mind. It has generated a tremendous tsunami over social media in only a few short years. The cause is influencers’ devoted following of customers. When such reputable individuals promote […]

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Make Your Brand Shine With Direct And Indirect Marketing Techniques

Written by Mridula Bhatt

You had an idea in your mind, you worked hard on it to bring it to reality. And, now you have created a brand out of it. But, if are you still unable to get the desired numbers you dreamed […]

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How Effective Is In-game Advertising As Marketing Strategy?

Written by Mridula Bhatt

It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are […]

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