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Brands use various performance marketing channels to achieve specific goals, such as lead generation, sales, or app downloads. They use many different channels including partner marketing, search engine marketing (SEM), social media marketing, email marketing, and interactive marketing. According to […]

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business […]

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate […]

Affiliate marketing, in today’s world, has become a powerful tool for businesses to expand their reach and acquire new customers. By partnering up with the right people, individuals and businesses can leverage different types of audiences to promote their products […]

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and […]

Marketing measurement, though the lifeblood of mobile marketing success, is often overlooked by mobile marketers. While a lot of time and money are invested in creating mobile marketing strategy that converts, an underwhelmingly lesser efforts are directed towards understanding the […]

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines […]