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Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Mridula Bhatt

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]


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Know Your Player: Integrating Security Systems In Video Games

Written by Alia Shafique

In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Mridula Bhatt

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

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8 Actionable Tips on Customer Lifetime Value

Written by Mridula Bhatt

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a […]

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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Mridula Bhatt

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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Opportunities For The Online Gaming Industry in Asia

Written by Nikhil Kumar

The gaming market in Asia is changing a lot and becoming more competitive. Investors, developers, and analysts from different countries are interested in the gaming industry in Southeast Asia. In 2022, the mobile gaming industry in Asia made more than […]

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A Guide to Mobile Ad Fraud

Written by Mridula Bhatt

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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How Brands and Affiliates Profit from UEFA Champions League

Written by Mridula Bhatt

The UEFA Champions League is a treasure for businesses and affiliates looking to take advantage of its massive popularity in addition to being an exciting football competition that enthralls millions of spectators worldwide. The Champions League offers businesses a distinctive […]

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8 Advantages and Disadvantages of M-Commerce

Written by Mridula Bhatt

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

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