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How to optimise your online marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]


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Everything You Need To Know About GAID

Written by Nikhil

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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Secure Your Apps : A Complete Checklist For App Security

Written by Nikhil

In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a […]

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Learn How And Why Novelty Betting Is Booming?

Written by Nikhil

The iGaming industry is huge, covering various continents, cultures, and audiences with wildly varying betting tastes. That implies that there is always someone, somewhere, placing a wager—and those wagers occasionally involve strange things! There are some very bizarre and beautiful […]

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Learn To Boost Your Campaigns Using Referral Marketing

Written by Nikhil

Customer recommendations are a great way for a company to expand its clientele and bring on new, valuable customers. To increase market awareness, referral marketing builds on favorable word-of-mouth. In this post, we examine the advantages of referral marketing and […]

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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]

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5 tips to make your cold emails stand out 

Written by Michael Culp

Hey, I’m Michael Culp, a business Master’s student, and today, I’m going to show you how to make your cold emails stand out.  The latest stats show that email marketing generates $42 dollars for every $1 dollar spent. Cold emails […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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How Does Affiliate Marketing Help The Small Business Grow?

Written by Nikhil

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to […]

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