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A Guide on In-App Advertising for Publishers
In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As […]
Read MoreCrypto Exchange Apps: How to Market Your Crypto Exchange App
Cryptocurrency has gained tremendous popularity in the last decade and right now, it is revolutionizing the entire Fintech World by introducing Crypto Exchange Apps. The total global market capitalization of all cryptocurrencies as of May 2022 totals $1.28 trillion, which […]
Read MoreWhat You Should Be Looking For In Mobile Measurement Partner?
Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]
Read MoreBest 5 Sports Betting Trends To Follow
Statista estimates that the worldwide online sports betting or gaming market will be worth $66.7 billion in 2020. This value is assumed to reach $92.9 billion by 2022. If gaming enterprises or companies want to take advantage of this expansion […]
Read MoreWhat are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]
Read MoreHow Does Universal Link And App Link Help You Boost ROI?
Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and […]
Read MoreHow is click injection affecting your app and why you should be worried about it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]
Read MoreShould apps be using Incentivized Advertising as a Mobile Marketing Strategy?
A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]
Read MoreData Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores
Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]
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