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Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides […]

ChatGPT, a robust AI language model, may support SAAS (Software as a Service) businesses’ expansion in a plethora of ways. ChatGPT can offer helpful insights and suggestions to assist SAAS organizations to succeed, from creating efficient marketing tactics to enhancing […]

Even if you put all your work into creating a fantastic mobile application, your business will fail if no one knows about it. So how can you distinguish between the millions of other apps to get users? Especially considering that […]

Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by […]

Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in iOS 10, will, however, come pre-installed on iOS 14.5 devices. The App Tracking Transparency framework, […]

A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected […]

Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands.  All hopes are […]

What’s inside Gaming app marketers, stop working for the data and let it work for you. Boost your game app install numbers by diving into your marketing data analytics. But which thread should you pull on from the web of […]