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Outcome-based marketing is gaining interest among B2B and B2C marketers likewise. It seeks to reset the description of success in business marketing by beginning with the end — that is, working backward from asked client actions to the factors that […]

By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with […]

The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped […]

Influencer Marketing has encountered unprecedented growth in recent years. The procedure that was once viewed by some as a craze has surprised digital advertising. If word of mouth is considered one of the best marketing strategies that exist, recreating it […]

The percentage of total retail sales attributed to the online eCommerce business has been growing with each passing quarter for quite a long time. That healthy and growing market is uplifting news, yet the drawback, it focuses on expanding the […]