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App Stickiness

Written by Mridula Bhatt

Mobile apps have been an important part of the digital world. Nowadays businesses tend to have their own mobile apps and interact with their audience easily. Here’s where “App Stickiness comes into play”. Through app stickiness brands have better engagement […]



Written by Udit Verma

The K-factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.   What is the K-factor? K-factor in marketing is used to describe the virality rate […]

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Daily Active Users

Written by Nikhil Kumar

Daily active users are a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are […]

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