The K-factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.   What is the K-factor? K-factor in marketing is used to describe the virality rate […]

Daily active users are a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are […]