Trackier Logo

In-app events

Written by Shashank Uppal

In-app events In-app events are actions users take after installing an app (e.g. a purchase, level achievements, tutorial completion, etc.)   What are in-app events? In-app events are a subset of events that specifically refer to user activity once an […]


Blog


Offerwall

Written by Shashank Uppal

Offerwall Offerwalls are in-app advertisements that give developers a way to reward user engagement and generate income from both paid and free users, giving businesses the chance to increase app revenue and enhance user engagement and retention.   What is […]

Read More



Non-organic install (NOI)

Written by Shashank Uppal

Non-organic Install (NOI) A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).   What are NOIs? Non-organic installs happen when a user chooses to download […]

Read More