Offerwall Offerwalls are in-app advertisements that give developers a way to reward user engagement and generate income from both paid and free users, giving businesses the chance to increase app revenue and enhance user engagement and retention.   What is […]

Non-organic Install (NOI) A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).   What are NOIs? Non-organic installs happen when a user chooses to download […]