Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in iOS 10, will, however, come pre-installed on iOS 14.5 devices. The App Tracking Transparency framework, […]

Interested in Fighting iGaming Fraud Across the Board?  Online gambling is a multi-billion dollar industry, eyed by all sorts of fraudsters and cybercriminals. However, as technology progresses, operators are more and more encouraged to use online fraud prevention to safeguard […]

Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in the two major stores, i.e., the Apple App Store and Google Play Store.  However, this […]

Outcome-based marketing is gaining interest among B2B and B2C marketers likewise. It seeks to reset the description of success in business marketing by beginning with the end — that is, working backward from asked client actions to the factors that […]

By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with […]

The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped […]

Influencer Marketing has encountered unprecedented growth in recent years. The procedure that was once viewed by some as a craze has surprised digital advertising. If word of mouth is considered one of the best marketing strategies that exist, recreating it […]

Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands.  All hopes are […]