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CTV, OTT Advertising Scope In India

Written by Mridula Bhatt

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some […]


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Taking Your Affiliate Advertising International

Written by Mridula Bhatt

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

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5 Best Practices To Make Your App Name Work In 2023

Written by Nikhil Kumar

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app […]

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Benefits Of Couponing In Your Affiliate Marketing Strategy

Written by Mridula Bhatt

As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that […]

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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil Kumar

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when […]

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Automation Tools Help In Work Life Balance & Upscaling Business

Written by Mridula Bhatt

Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it […]

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Make Your Brand Shine In Metaverse

Written by Nikhil Kumar

E-commerce will soon be completely dependent on the metaverse. The metaverse can enable firms to offer customers an unrivaled online purchasing experience through a number of technology advancements that all work together flawlessly. NFTs, augmented and virtual reality, online gaming, […]

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Know Which Of your Influencers Are Giving You Business Growth?

Written by Mridula Bhatt

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level […]

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Google Delays Third-Party Cookies To 2024! Check Its Impact

Written by Nikhil Kumar

Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will […]

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How To Optimise Your Online Marketing Ad Spend Effectively?

Written by Mridula Bhatt

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

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