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A step towards animal welfare and wildlife agencies

Written by Barkha Gaur

We like dogs as much as the next guy. Most members of our team at Trackier are pet parents to rescues. Recently, we were made aware of the incredibly creative and heartwarming initiative undertaken by Raahat – A Hope for […]


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Trackier empowering future generations in urban slum pockets

Written by Barkha Gaur

The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

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Guide to Making Promo Codes Work

Written by Barkha Gaur

Setting up promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it enough to only generate a promo code and broadcast it on social media once in […]

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What is Google Advertising ID?

Written by Udit Verma

The GAID, or Google Advertising ID, has a long history. Advertisers want to be able to link ad views to specific activities. Cookies provided that role in desktop web browsers before smartphones became the major mode of internet access. Advertisers […]

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5 Steps to Start a Successful Affiliate Program in 2024

Written by Udit Verma

  This beginner’s guide to creating an affiliate program includes everything you’ll need to get started. You’ll put your affiliate program up for success if you follow the steps listed below and utilizing Trackier’s performance marketing software would be a […]

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Partner Marketing: Importance of Goal Setting

Written by Udit Verma

As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

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Affiliate Marketing: How To Find B2B Affiliates?

Written by Udit Verma

Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

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How Super-Apps are Transforming Mobile Marketing?

Written by Barkha Gaur

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

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Mobile Attribution: Its Crucial Role in Mobile Marketing

Written by Mukul Kaushik

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

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Is AMP Still Relevant for Your Mobile Marketing Business?

Written by Udit Verma

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

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