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How Super-Apps are Transforming Mobile Marketing?

Written by Barkha Gaur

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]


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Mobile Attribution: Its Crucial Role in Mobile Marketing

Written by Mukul Kaushik

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

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Is AMP Still Relevant for Your Mobile Marketing Business?

Written by Himanshu Tiwari

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

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IGB 2021: Major iGaming Event Takeaways

Written by Barkha Gaur

Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

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The 3 Major Analytics of Mobile Marketing in 2021

Written by Siddharth Jain

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

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How to Whitelabel/ Customise the Tracking Domain on Trackier?

Written by Himanshu Atwal

What is the purpose of the Whitelabel? Using Whitelabel, you can- Promote your brand Based on Domains, differentiate Traffic Sources Prevent Domain Spamming Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided […]

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Strategies for App Store Optimization to boost your Installs

Written by Barkha Gaur

You will be surprised to hear that presently, there are about 2.6 million Android applications in the Google Play store and over 2 million apps in the Apple App Store, utilized by nearly 3 billion smartphone users, and these statistics […]

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Tips To Drive Web Traffic To Your Mobile App

Written by Siddharth Jain

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to […]

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Gaming Marketing Trends in 2021

Written by Barkha Gaur

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Even before COVID-19, the gaming industry saw massive […]

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E-Commerce App Marketing Trends in 2021

Written by Mukul Kaushik

1. Benefits of E-Commerce App Marketing Online shoppers of all types can benefit from incorporating a mobile app into their company procedures. An e-commerce app is an independent sales channel that adjusts to each client and has several advantages: Convenience […]

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