Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an important role in marketing. A/B testing is frequently done to test landing page experience of a website, email flows, and other digital marketing activities.
While Affiliate Marketing campaigns, A/B testing is required to evaluate & assess your conversion funnels. Whether you’re just starting out or you’re a seasoned pro, a data-driven attitude will help your business forward. Guess work simply doesn’t cut it when you are under serious budget constraints & want to enhance the performance of your camapign. You will be surprised by the results you’ll obtain through experimenting!
A/B testing for affiliate marketing:
Often affiliate marketers face challenges as to which landing page is generating more conversions for them. To solve this problem, Trackier has come up with another feature via which affiliate marketers/networks can split the traffic between multiple landing pages to identify which landing page is generating more conversions, in turn more revenue. This A/B landing page testing update will help the campaign runners identify the best performing landing page for future references as well.
Important To Note: Campaign runners can run A/B testing with up to 10 landing pages in this rule and check which works best for you. First, you need to add Landing Page in the particular Campaign then set the rule. This feature is available in the Trackier Enterprise Plan.
This feature can be found in Particular campaign > Setting > Landing Pages Traffic Split
To access the report, select the right menu & go to Report > Campaign Report > Filter > Landing page.
Choose the landing page from Group by filter and search, then you can check all the information that is related to that landing page.
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