How to test your publisher postback & why is it important?

Written by Siddharth Jain

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Running a test of your Publisher Postback is extremely important so that we can confirm whether all the Marcos and Parameters and placed successfully in the right position. Via the Postabck test, we can get confirmation whether the conversions are getting tracked both at our end as well as the Publisher’s end & help you get an assurance that the tracking of your Affiliate Marketing Campaign is going to run smoothly.

Please note that the Postback has to be updated with Trackier’s Macro before adding it to our panel.

Please follow the steps below for running the Postback test

Step 1

Initially it is required to create a tracking link & share it with the Publisher so that they can create the campaign & generate the test link within the campaign. It is required from the Publisher’s end to create the test link & share it with the partner for the test run.

Step 2

Open the Action tab where you will see the option via which you can run the Postback test with your publisher.

Postback Test

Step 3

Key in the link shared by the publisher. Before running the Postback test, make sure that there are no restrictions or targeting added in the link. If that is the case then make the changes accordingly before running the test.

Adding the Tracking Link

Step 4

After the Postback test is done successfully, it will look like the picture below.

Running the Postback Test

Please check if the conversions are recorded successfully or not. If Not, then check the tracking link & get back to the publisher. If Yes, then it is advised to delete the test conversion recorded on your panel.

Step 5

After getting the confirmation from the Publisher that the conversion has been recorded, it is advised to delete that conversion from the conversion log. Please refer to the image below to know more:

Postback Test Result

For more info, do refer to our help desk article on Running the Postback Test. In case of a query or an issue, feel free to reach out to us at

More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • 5 Steps to Start a Successful Affiliate Program in 2021

    An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • Affiliate Marketing: How to find B2B Affiliates?

    Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.