Main Logo

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Affiliate Marketing » The quintessential guide to choosing the right Attribution Platform

The quintessential guide to choosing the right Attribution Platform

Written by Barkha Gaur

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget!

An easy fix to this would be investing in the right attribution platform. But with so many of them available in the market today, how should you decide which one will suit you the best?

Here are the top elements I would keep a look out for:

  • What level of security and privacy are they able to provide to you?
  • Is the data they are presenting accurate?
  • How frequently do they update their features with the changing trends?
  • How is their customer service?
  • Does their vision align with yours?

Keep reading to understand how you can choose the right attribution platform and learn the risks of choosing the wrong one.

affiliate software features

Security and Privacy

Your attribution platform must at all times without falter protect your end-user data. If your customers are affected by a third-party tool that you use, they are leaving your services, and trust me, they are never coming back.

So, before you onboard an attribution platform, you must verify the trustworthiness of their product. There are privacy requirements set for attribution providers and you must verify if they comply with them.

What does this include?

  • Verify if the vendors that have access to your customer data are reliable.
  • Make sure their business model is not sneakily selling their client’s (that’s you) data.
  • They must hold these certifications: SOC2 type 2, TRUSTe, ePrivacy, GDPR, ISO27001, ISO27017, ISO27018 and CSA STAR (Level 1).
  • They should be adhering to the COPPA requirements.

Tracker complies with all data security and privacy requirements needed from attribution providers.

Accurate Data

Your marketing efforts may end up making you lose thousands of dollars if your marketing team is making choices based on inaccurate data? You may ask what is the number one cause of erroneous data, and the answer is always Fraud.

Mobile fraud is becoming more and more sophisticated in the mobile marketing industry and it is adulterating attribution data. Trackier applies ML and AI to train its antifraud engine to fight efficiently against fraud.


Read our e-book on How Brands can Detect and Prevent Ad Fraud


Features to look out for

What do you need your attribution provider to do? They should be filling the following needs for them to be effective:

  • The more integrations your attribution tool has, the better it is. Do they have an API that integrates with your CRM, email provider, online ad platforms, and SEO tools?
  • Granular data and multi-touch attribution are a must to look out for before zeroing in on an attribution provider. Why? Because without it you will not be able to track how your users are discovering your app, and thus have no idea which avenues to invest your marketing budget in.
  • If you want to verify that your marketing budget is not going to waste, you must look for an attribution provider that has validation rules.
  • Your attribution provider must give you real-time alerts so you can quickly intervene to resolve issues that require urgent attention.
  • Does your attribution provider allow you to measure app uninstalls? If not you will never understand what’s causing the app uninstalls. Is it the campaign or poor UI? Get an attribution provider that has not only uninstall metrics but analytics as well.
  • For perfect re-engagement of at-risk users and for acquiring new users, you need a dependable deep linking engine.
  • Another tool you need for running seamless re-engagement campaigns is an audience segmentation tool.
  • You should be able to measure your revenue and ROI.
  • Great attribution tools have customizable dashboards for ease of understanding.
  • Can you define your own attribution window for clicks and impressions? If not you won’t be able to define campaign goals.
  • Does your attribution provider have or plan to expand toward TV attribution in the future?

Explore our Mobile Marketing Platform


Customer Service

Never discount the power of good customer service. I do not exaggerate when I say the presence or lack of customer service (from your attribution tool) can make or break your business.

Trackier will hold your hand from onboarding to implementation and be with you every step of the way while you scale your business. In the end, your success is our success.

We have an amazing and experienced team of customer success managers and each of our clients gets a dedicated account manager so they can experience the best Trackier has to offer.

Our team is available 24*7 for clients at any timezone and our technical support engineers strive to make your experience as smooth as possible.


Take a free trial


You need to know what marketing campaigns are working so you can do more of them, but how? Choose the right attribution platform. Trackier was recently named the Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021.






More Blogs From Us

  • All About Pre Roll Ads

    What are they and how are they helpful? Every day we make thousands of decisions, from what to have in breakfast to when to go to sleep, be it small or big decisions, most of such decisions are taken in […]

    Read More
  • Holiday E-Commerce: Prepare Your Online Store for Holidays

    The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]

    Read More
  • Features that SaaS Affiliate Trackers Should have

    It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with the experienced professionals it is a demanding task. As we know it’s important to track the KPI’s […]

    Read More
  • Referral vs Reseller: Choose the Right Partnership for Your Business

    Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is […]

    Read More
  • CTV, OTT Advertising Scope In India

    Scope of CTT and OTT in India  India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier