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Deferred Deep Linking

Written by Barkha Gaur

Deferred deep links are mobile hosted links that are able to take the user to the intended content through the install process, basically matching the user who clicked a link in a paid or organic channel to the user who […]


Accelerated Mobile Pages

Written by Nikhil Kumar

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with. What are Accelerated Mobile Pages or AMP? […]

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