Main Logo

Accelerated Mobile Pages

Home » Glossary » MMP » Accelerated Mobile Pages

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

What are Accelerated Mobile Pages or AMP?

Accelerated Mobile Page is an open-source project from Google built in collaboration with developers, publishers, websites, and tech companies designed to make mobile pages fast and responsive for the end-user.

How does AMP work?

AMP is ​​designed to avoid common coding issues developers face and is easier for browsers to interpret AMP HTML, hence reducing lags.

 

AMP pages are served directly from Google AMP Cache. Google chooses to serve the cached copy of the landing page whenever required to offer faster loading times.

 

And when Google is not able to serve a cached copy of the landing page, your AMP landing page will load from your web server. Although the latter is not the fastest way to load the page, it is considerably faster than traditional non-AMP landing pages.

Advantages of AMP

Advertisers: AMP can be utilized for a variety of advertising formats. User experience is not interrupted by ads as the content is loaded asynchronously.

 

Publishers: Most Publishers benefit from the placement of AMP websites. Mobile optimized websites promise higher usability and contribute to better user signals.

 

Users: Users can now experience faster load time for pages and will get significant improvement in performance while browsing on slow internet.

 






Learn More

  • CTV Advertising: How Mobile Marketers Make the Most of It

    Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

    Read More
  • Measuring K-Factor: How to boost K-Factor for your Mobile App

    Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

    Read More
  • What You Should Be Looking For In Mobile Marketing Platform?

    Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]

    Read More
  • What are Data Clean Rooms and why do you need them?

    Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

    Read More
  • Introducing Trackier’s Mobile Marketing Platform

    Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier