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Programmatic Media Buying

Written by Reshu Manglik

If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the […]


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In-app bidding

Written by Shashank Uppal

In-app bidding In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space. What is in-app bidding? […]

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