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OTT Advertising

Written by Reshu Manglik

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. […]


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OTT

Written by Shashank Uppal

OTT (Over-the-top) What is OTT? OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves. That means that we, as consumers, don’t have to use a traditional content distributor […]

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