Effective cost per thousand impressions (technically, “effective cost per mille”). Definition eCPM helps compare media with different pricing methods by converting everything to a common metric. This can be helpful when you have a mix of ad buys denominated in […]

What is a Postback? In mobile app marketing, a postback contains data that is sent from attribution providers to media sources. There are two types of postbacks: Install postback: Informs the winning media source that it was attributed for an […]