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Device farm

Written by Udit Verma

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.  What is a device farm? […]



Written by Barkha Gaur

Blacklist is a term that is used in paid advertising which refers to a specific filtering type that is meant to prevent certain websites from displaying your ads. This may be because the ROI from the website displaying your advertisements […]

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Written by Nikhil Kumar

A bot – short name for Robot and also called an internet bot is a computer program that operates as an agent for a user or other program or to simulate a human activity. Bots are used extensively to automate […]

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