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Limit Ad Tracking (LAT)

Written by Shashank Uppal

Limit ad tracking (LAT) Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.   What is Limit Ad Tracking? A privacy feature on Apple devices that has been around since […]


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Last click attribution

Written by Shashank Uppal

The Last-Click attribution model credits the final touchpoint in the buyer’s journey as the influencing factor that converted a lead into a customer.   What is last-click attribution? Last-click attribution measures which touchpoint, such as an ad, blog, video, or […]

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