If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are […]

Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides […]

ChatGPT, a robust AI language model, may support SAAS (Software as a Service) businesses’ expansion in a plethora of ways. ChatGPT can offer helpful insights and suggestions to assist SAAS organizations to succeed, from creating efficient marketing tactics to enhancing […]

For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have […]

Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by […]

A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected […]