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Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]


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Trackier Highlights and Updates of 2021

Written by Barkha Gaur

The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our […]

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Trackier Initiatives For The Differently-Abled

Written by Barkha Gaur

Taking forward our initiative for total inclusion, the Trackier team spent a day interacting with the residents of the Samarthnam trust in hopes to engage in empowering and enabling persons with disabilities (PwDs) and helping them join the workforce. We […]

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Trackier Named Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021

Written by Udit Verma

We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and […]

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Guide to Making Promo Codes Work

Written by Barkha Gaur

Setting up promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it enough to only generate a promo code and broadcast it on social media once in […]

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What is Google Advertising ID?

Written by Udit Verma

The GAID, or Google Advertising ID, has a long history. Advertisers want to be able to link ad views to specific activities. Cookies provided that role in desktop web browsers before smartphones became the major mode of internet access. Advertisers […]

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5 Steps to Start a Successful Affiliate Program in 2024

Written by Udit Verma

  This beginner’s guide to creating an affiliate program includes everything you’ll need to get started. You’ll put your affiliate program up for success if you follow the steps listed below and utilizing Trackier’s performance marketing software would be a […]

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Partner Marketing: Importance of Goal Setting

Written by Udit Verma

As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

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Affiliate Marketing: How To Find B2B Affiliates?

Written by Udit Verma

Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

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How Super-Apps are Transforming Mobile Marketing?

Written by Barkha Gaur

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

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