Affiliate Marketing: How to find B2B Affiliates?

Written by Siddharth Jain

Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission.

You will have to put in some effort to locate the finest affiliates to join your programme, but it will be well worth it. Let’s look at some recommended practices for finding affiliates and where to seek them now.

1. Look for specialised blogs and websites to work with.

When people are enthusiastic about something, they frequently create a blog. If a person’s interest is woodworking, for example, a blog is a good way to stay motivated as well as discover like-minded others who are looking for woodworking information on the internet.

Most of the time, if a person is skilled at something and gives useful material on his or her blog to help other people who have the same interest, the blog will become fairly famous among others who share the same interest. Using these well-established sites as a starting point for affiliate marketing is a smart idea.

You may either pay for a service that connects you with potential affiliates whose blog or site suits your needs or do it yourself.

You may also discover speciality blogs in your target market and offer your affiliate programme to them directly. For example, if you offer “pet toys,” a simple Google search for “dog care guide blog” can provide several results.

2. On your website, include a link to your affiliate programme.

Ensure that your affiliate programme is promoted to people that arrive at your website via a landing page. The more individuals that are aware of it, the more likely they are to join. Describe the advantages, including the commission structure and rates (depending on your unique setup). For the initial months, you might wish to offer affiliates a larger compensation rate to get them to join your programme.

3. Influencers

Millions of individuals use platforms like Twitter, Instagram, Facebook, YouTube, Snapchat, and others on a daily basis for hours. Influencers shape people’s perceptions of a product or service by promoting or dismissing it.

If you’re a gaming firm looking for influencers to advertise your gaming gear or game, YouTube is the greatest place to look.

There are some well-known influencers, such as PewDiePie, who will charge you a lot of money to endorse your product, but if you’re just getting started, there are plenty of other influencers who will work with you within your budget.

4. Websites with Coupons


Customers continue to be enthralled with coupon sites. You may contact discount sites directly, to explore how to get your brand on their website.

With coupon sites, your brand’s reach expands considerably, since you can target online customers you wouldn’t otherwise be able to contact. Furthermore, their visitors are clients, resulting in a high conversion rate.

Keep in mind that because these affiliates are coupon sites, you must also provide a discount to your consumers.

5. Join Affiliate Networks


This allows you to communicate with prospective affiliates on a low-cost basis. Try to assist them with their issues, offer some tips and techniques for them, and market your own affiliate programme in an indirect manner.

Using affiliate forums provides you instant access to over 40,000 affiliates! They may or may not be enthusiastic about your affiliate scheme, but by offering value to the community, you will almost certainly receive some attractive affiliate options.

6. Make a Profitable Commission Offer


Be generous with your affiliates and provide them with high-motivating commissions. Unless your items are really expensive, avoid giving low commissions such as 5-10%; instead, aim for a commission of 25-30%. If you run a SaaS, we propose a commission rate of 20% to 30%.

7. Recruit an Affiliate Manager

Hiring an affiliate manager can help you develop your affiliate programme faster, even if you’re just getting started. Hire someone who is knowledgeable about your niche, has contacts with great affiliates, and is familiar with the tools you use.

8. Word-of-Mouth marketing

People like to talk, therefore if you take good care of your affiliates and provide excellent items, exceptional affiliates will notice you and tell their friends about you. Furthermore, once they begin advertising your items, others in their network will notice and join as well.

How Trackier helps you Find and Retain the best Affiliates for your Business?

Trackier is one of the leading tracking software for affiliates.

Brands, Advertising Networks, and Digital Publishers may use Trackier to track their clicks and conversions, which helps them improve their affiliate marketing.

Trackier Helps you Manage Affiliates

From a single centralised platform, you can manage all of your affiliates’ marketing efforts. You may search for, approve, merge, and delete affiliates at any time. Filter reports based on duration, country, product, brand, incentive systems, and other factors are also provided. Use our flexible remuneration system to pay based on Rev Share, CPA, CPL, CPM, Fixed Sum, Hybrid, and more.

Trackier helps Affiliate marketers monitor KPIs such as CTRs, signups, customers, revenue, profits, and more by facilitating interactions between Advertiser and Affiliate Dashboard. Using this software, you can easily manage your account and payment information. View the results of your campaign using a variety of reports, get complete transparency and a detailed analysis of all incentive schemes.






More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • 5 Steps to Start a Successful Affiliate Program in 2021

    An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More
  • The 3 Major Analytics of Mobile Marketing in 2021

    Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.