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Privacy Cloud Application (PCA)

Written by Shashank Uppal

Privacy Cloud Application (PCA) A Privacy Cloud Application (PCA) enables brands and their partners to share and analyze data using a secure platform. The purpose of a PCA is to support ecosystem collaboration despite limited access to user-level data, and […]


Privacy preserving technologies

Written by Shashank Uppal

Privacy-preserving technologies (PPTs) Privacy-preserving technologies (PPTs) offer comprehensive data protection capabilities that minimize personal data use and maximize data security while enabling marketers to gain campaign insights, analyze audience data, and optimize their reach.   What are privacy-preserving technologies? Privacy-preserving […]

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