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Device farm

Written by Udit Verma

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.  What is a device farm? […]


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Postback

Written by Nikhil Kumar

What is a Postback? In mobile app marketing, a postback contains data that is sent from attribution providers to media sources. There are two types of postbacks: Install postback: Informs the winning media source that it was attributed for an […]

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