Ad Mediation

Written by Bharath

What is ad mediation? Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.    Ad […]


Ad Exchange

Written by Bharath

What is an ad exchange? An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory. Ad […]

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Everything you need to know about Deep Linking