Trackier Logo

Beyond The Cookies: Finding Flavor in Location-Based Advertising

Written by Reshu Manglik

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing […]


Blog


Mastering Retention Marketing: How to Calculate LTV for Mobile Games

Written by Reshu Manglik

Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]

Read More



6 Common UI Mobile Marketing Mistakes To Avoid

Written by Stuti Singh

Everyone is on their phones nowadays, even life without smartphones cannot be even imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we […]

Read More



12 Retention Marketing Strategies On A Budget [With Examples]

Written by Reshu Manglik

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]

Read More



10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

Read More



6 Mobile Marketing Trends You Can’t Miss On In 2023

Written by Nikhil Kumar

In 2022, mobile-first marketing was considered as a major element of all campaign strategies. More customers than ever turned to mobile applications, interactive social media feeds, and immersive technologies to get their online satisfaction as the number of smartphone users […]

Read More



Everything You Need to Know About GAID and the Google Privacy Sandbox

Written by Nikhil Kumar

Everyone in the mobile marketing sector has been discussing Apple’s deprecation of the IDFA after iOS 14 for the past two years. It had numerous restrictions that had an impact on the entire sector and made user monitoring considerably more […]

Read More



Benefits Of Utilising Mobile Marketing Properly For Business

Written by Aishna Ohri

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like […]

Read More



5 Best Practices To Make Your App Name Work In 2023

Written by Nikhil Kumar

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app […]

Read More



Automation Tools Help In Work Life Balance & Upscaling Business

Written by Aishna Ohri

Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it […]

Read More