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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil Kumar

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when […]


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Automation Tools Help In Work Life Balance & Upscaling Business

Written by Mridula Bhatt

Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it […]

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Make Your Brand Shine In Metaverse

Written by Nikhil Kumar

E-commerce will soon be completely dependent on the metaverse. The metaverse can enable firms to offer customers an unrivaled online purchasing experience through a number of technology advancements that all work together flawlessly. NFTs, augmented and virtual reality, online gaming, […]

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Know Which Of your Influencers Are Giving You Business Growth?

Written by Mridula Bhatt

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level […]

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Google Delays Third-Party Cookies To 2024! Check Its Impact

Written by Nikhil Kumar

Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will […]

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How To Optimise Your Online Marketing Ad Spend Effectively?

Written by Mridula Bhatt

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

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Everything You Need To Know About GAID

Written by Nikhil Kumar

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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Secure Your Apps : A Complete Checklist For App Security

Written by Nikhil Kumar

In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a […]

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Learn To Boost Your Campaigns Using Referral Marketing

Written by Nikhil Kumar

Customer recommendations are a great way for a company to expand its clientele and bring on new, valuable customers. To increase market awareness, referral marketing builds on favorable word-of-mouth. In this post, we examine the advantages of referral marketing and […]

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