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Attribution

Written by Shashank Uppal

What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin […]


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In-app bidding

Written by Shashank Uppal

In-app bidding In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space. What is in-app bidding? […]

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