How to test your publisher postback & why is it important?

Written by Siddharth Jain

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]


Blog


Follow these steps to add your publisher postback

Written by Siddharth Jain

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]

Read More



Get a step by step guide to Advertiser server Postback Integration

Written by Siddharth Jain

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding […]

Read More



What are the parameters that you can track in Advertiser postback?

Written by Siddharth Jain

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate […]

Read More



Title: Pixels v/s Postbacks: Which Tracking Method is Better

Written by Mukul Kaushik

  Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which […]

Read More



Errors in Pixel and Debug Postback Logs

Written by Mukul Kaushik

We are glad that we introduced Postback Logs and Pixel logs in our Last Newsletter and this results in the raised number of issues related to the Postback Logs and Pixel Logs. We are happy that this feature seems to be problem-solving […]

Read More



Conversion tracking Using Postback and its benefits.

Written by Mukul Kaushik

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking URL, you can track conversions without the necessity to modify the thank you or confirmation […]

Read More




You’re in!

subscribed

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.

Everything you need to know about Deep Linking

X