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Affiliate Marketing VS Performance Marketing

Written by Nikhil Kumar

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]


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Multi Touch Attribution Explained: What It Is & Its Benefits

Written by Nikhil Kumar

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]

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Learn how to target your affiliate marketing campaign to a preferred audience

Written by Siddharth Jain

It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of […]

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Top 5 Ways to Use Influencer Marketing for your Product

Written by Mukul Kaushik

 Before the rise of the internet, the term influencer marketing was limited to celebrities like movie/music stars. However, there are so many opportunities and room for innovations that also came with the internet. One of such avenues for growth is […]

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8 Essentials to Stand Out with a Mobile Content Marketing Strategy

Written by Mukul Kaushik

It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of […]

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ProfiliAd Media has seen an exponential increase in ROI after using Trackier

Written by Mukul Kaushik

ProfiliAd Media is a 360-degree digital marketing & advertising company, with a presence in Gurgaon India. The company offers various options to marketers to manage their marketing requirement for Performance – User Acquisition, Branding & User Engagement specialists focusing exclusively […]

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Why Adcounty Media chose Trackier over other Tracking Platforms?

Written by Mukul Kaushik

About Adcounty AdCounty Media is a user acquisition network and premium mobile agency based out of India. Adcounty works with multiple brands and websites across various verticals on a performance basis to help them acquire a premium user base and […]

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5 Ways how Trackier Performance Marketing Software Can Change Your Online Business

Written by Mukul Kaushik

While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, […]

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Ad: Tech New Delhi 2019 | Event Insights

Written by Mukul Kaushik

The event was held on 14th March – 15th March 2019 at the Leela Ambience Gurgaon Hotel in Gurgaon where team Trackier marked its presence. The ad: tech events have come to be respected as an exceptional marketplace where marketing, media and […]

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Trackier’s Pre AdTech Bash at Gurugram

Written by Mukul Kaushik

The evening would not have been the same without your presence at the Pre AdTech Bash on 13th March 2019. You were a great group and your enthusiasm and positive spirit helped make our time together both productive and fun. […]

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