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Unlocking Growth Through Co-Marketing: A Comprehensive Guide

Written by Nikhil Kumar

As a marketer or a sales person, you always look out for ways to enhance your brand’s visibility or maximize your sale. Some may try referral programs while others may focus on the paid promotions. But with the ever-evolving landscape […]


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3 Key Features Every SaaS Affiliate Tracker Should Have

Written by Aishna Ohri

It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with experienced professionals, it is a demanding task. SaaS Affiliate Trackier is one platform that can be used […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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Partner Marketing: Importance of Goal Setting

Written by Surbhi Gupta

As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

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How top brands can leverage over others with the right partnerships in 2021?

Written by Udit Verma

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

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How to test your publisher postback & why is it important?

Written by Siddharth Jain

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]

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What Is Partner Marketing?

Written by Siddharth Jain

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily […]

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Trackier solved the tracking challenges faced by Games 24*7

Written by Mukul Kaushik

Trackier’s journey to improve the product and making its usability flexible to a large pool of use cases is the challenge and vision our team thrives by. In this quest, we took up the challenge to solve the tracking challenges […]

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How Trackier solved scalibity problem for Oximobimedia

Written by Mukul Kaushik

  The challenge For a network that yields high numbers and functions on a high-value scale, it’s imperative to choose a platform that can handle the volume. Oximobimedia has been facing the volume challenge with a lot of platforms that […]

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Practices that can bring 3x revenue for B2B

Written by Mukul Kaushik

GIF- Go OmnIf you don’t know what B2B is, it is another way of saying Business-To-Business wherein companies would sell their products to another company and allow them to resell to the end customers. In today’s time, digital marketing plays […]

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