In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

In 2022, mobile-first marketing was considered as a major element of all campaign strategies. More customers than ever turned to mobile applications, interactive social media feeds, and immersive technologies to get their online satisfaction as the number of smartphone users […]

Everyone in the mobile marketing sector has been discussing Apple’s deprecation of the IDFA after iOS 14 for the past two years. It had numerous restrictions that had an impact on the entire sector and made user monitoring considerably more […]

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

 Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this is truly the most exciting moment that combines hundreds of hours of hard work, but […]