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Measuring K-Factor: How to boost K-Factor for your Mobile App
Written byMobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]
Read MoreWhat You Should Be Looking For In Mobile Marketing Platform?
Written byMobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]
Read MoreWhat are Data Clean Rooms and why do you need them?
Written byData Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]
Read MoreIntroducing Trackier’s Mobile Marketing Platform
Written byOver 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]
Read MoreTracking referrals without using any codes
Written byThe whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links […]
Read MoreHow to re-engage inactive app users?
Written byThe competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar […]
Read MoreMobile Attribution: Its Crucial Role in Mobile Marketing
Written byWhat is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]
Read MoreIs AMP Still Relevant for Your Mobile Marketing Business?
Written byWhat exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]
Read MoreThe 3 Major Analytics of Mobile Marketing in 2021
Written byBefore we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]
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