Know Which Of your Influencers Are Giving You Business Growth?

Written by Aishna Ohri

Influencer Marketing is the most trending marketing technique preferred by the brands to market their products and services these days. This type of social media marketing that involves endorsements, product placements from influencers, people and organisations who imbibe expert level […]


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How to optimise your online marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

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6 Different Media Buying Models

Written by Mukul Kaushik

In mobile app marketing, CPI refers to media programs where the advertiser pays for every installed app. Lots of app marketing is purchased CPI because it is a fast way to drive installs. But the quality of installs driven varies […]

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