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Know Which Of your Influencers Are Giving You Business Growth?

Written by Aishna Ohri

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level […]


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How To Optimise Your Online Marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

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How To Eliminate Attribution Risk and Drive ROI

Written by Udit Verma

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

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5 Ways how Trackier Performance Marketing Software Can Change Your Online Business

Written by Mukul Kaushik

While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, […]

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How to Optimize CPI Offers for Positive ROI

Written by Mukul Kaushik

In this article, we will cover the best ways to optimise CPI Offers from tracking fraud attribution to optimising through the smart link. 1. Track and Analyse Channels While working with multiple ad networks, campaign managers analyze which traffic sources […]

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Practices that can bring 3x revenue for B2B

Written by Mukul Kaushik

GIF- Go OmnIf you don’t know what B2B is, it is another way of saying Business-To-Business wherein companies would sell their products to another company and allow them to resell to the end customers. In today’s time, digital marketing plays […]

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6 Different Media Buying Models

Written by Mukul Kaushik

CPM stands for cost per thousand Impressions (the M is the Roman numeral abbreviation for 1,000). CPM is one of the most common ways of buying digital media. You essentially pay for every time your ad loads on a page […]

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