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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil Kumar

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when […]


SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?

Written by Barkha Gaur

Apple recently announced its plans of unveiling iOS 16 and with it the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy and much has been said about how it will impact the whole mobile marketing […]

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