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Updating App Marketers: iOS 16 Rollout And What It Means For You

Written by Barkha Gaur

A month ago Apple announced what iOS 16 will bring about once it rolls out in September this year at the Worldwide Developers Conference (WWDC). The changes will have a huge impact on how app marketing is done, especially the […]


How Does Universal Link And App Link Help You Boost ROI?

Written by Nikhil Kumar

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and […]

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IDFA dead or not? What are the changes in IOS 14.5?

Written by Udit Verma

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The […]

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