Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

A month ago Apple announced what iOS 16 will bring about once it rolls out in September this year at the Worldwide Developers Conference (WWDC). The changes will have a huge impact on how app marketing is done, especially the […]