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iOS A/B Testing : Best Practices For iOS 14.5

Written by Nikhil

Since the release of Apple’s iOS 14 in 2020, through the adoption of iOS 14.5 in April 2021, and the most recent announcement of iOS 16, Adjust has been hard at work developing solutions and doing research on successful techniques. […]


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Everything You Need To Know About GAID

Written by Nikhil

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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Updating App Marketers: iOS 16 Rollout And What It Means For You

Written by Barkha Gaur

A month ago Apple announced what iOS 16 will bring about once it rolls out in September this year at the Worldwide Developers Conference (WWDC). The changes will have a huge impact on how app marketing is done, especially the […]

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