What is Google Advertising ID?

Written by Siddharth Jain

The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]


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Learn how to manage your advertiser creatives using Trackier

Written by Siddharth Jain

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]

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6 Different Media Buying Models

Written by Mukul Kaushik

In mobile app marketing, CPI refers to media programs where the advertiser pays for every installed app. Lots of app marketing is purchased CPI because it is a fast way to drive installs. But the quality of installs driven varies […]

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