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What is Google Advertising ID?

Written by Siddharth Jain

The GAID, or Google Advertising ID, has a long history. Advertisers want to be able to link ad views to specific activities. Cookies provided that role in desktop web browsers before smartphones became the major mode of internet access. Advertisers […]


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Learn how to manage your advertiser creatives using Trackier

Written by Siddharth Jain

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]

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6 Different Media Buying Models

Written by Mukul Kaushik

In mobile app marketing, CPI refers to media programs where the advertiser pays for every installed app. Lots of app marketing is purchased CPI because it is a fast way to drive installs. But the quality of installs driven varies […]

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