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CTV Incrementality: The Smarter Way to Mobile Growth

Written by Mridula Bhatt

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]


View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

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CTV, OTT Trends And Their Application 

Written by Aishna Ohri

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

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