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How to Tailor Your Content for Maximum Click Through Rate

Written by Stuti Singh

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]


View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

Imagine scrolling through your social media feed and coming across an ad for a product that catches your eye. You don’t click on the ad, but later that day, you remember the product and decide to search for it on […]

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