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Google Delays Third-Party Cookies To 2024! Check Its Impact

Written by Nikhil Kumar

Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will […]


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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]

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4 Advertisement Frauds Marketers Should Avoid

Written by Mukul Kaushik

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]

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