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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]


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4 Advertisement Frauds Marketers Should Avoid

Written by Mukul Kaushik

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]

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