Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]


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Mobile Attribution: Its Crucial Role in Mobile Marketing

Written by Mukul Kaushik

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

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IDFA dead or not? What are the changes in IOS 14.5?

Written by udit verma

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The […]

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Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more

Written by udit verma

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not […]

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Getting Started with Trackier Network API

Written by Mukul Kaushik

The Trackier REST API allows developers to access and integrate the functionality of Trackier with other applications. Some example API methods include retrieving campaigns, publishers, advertisers, capturing conversions, and retrieving payouts and revenue. Trackier is Performance Tracking Software. Requirements In […]

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