How to Set Up S2S Click Tracking with Branch on Trackier

Your Branch dashboard is showing 10,000 clicks. Trackier is showing 6,000. That gap is not a sync delay. In most cases, it means clicks are being fired before a real user interaction ever takes place, which is one of the more common forms of click fraud on mobile campaigns. Trackier’s S2S click tracking feature is […]
Tracking Macros Explained: How Trackier Passes Click and Impression Data to Advertisers

While a campaign is being set, advertisers often ask for certain specific information that must be passed to them. This information can be – These values are not pre-existent and are generated actively as and when the conversions occur. So the question that arises here is, how does Trackier send this information to advertisers automatically? […]
Postback Integration with Impact on Trackier: A Complete Setup Guide

Many advertisers run their campaigns with the help of Impact, a partnership management software. Running a campaign is one thing, but it is of no use if you are unaware of the whats and hows of the campaign. Tracking and reflection on the data, are equally necessary, and that is where Trackier comes into the […]
How to Use Postback Settings in Trackier to Control Publisher Notifications

When you run a campaign with multiple conversion events, not every event needs to trigger a publisher notification. Postback settings in Trackier give you control over exactly which goals fire postbacks to which publishers, so your attribution stays clean and your payouts go where they should. This guide walks you through what postback settings are, […]
How to Set Up Fallback Traffic in Trackier and Make Every Click Count

Not every click that lands on your campaign is going to convert. Some will miss your targeting parameters. Some will arrive after your CAP has been reached. Without a fallback setup, that traffic simply disappears, untracked, unmonetised, and invisible in your reports. Trackier’s fallback traffic feature gives you a way to redirect that traffic intelligently […]
Pre-Landing Pages on Trackier: Send Only the Right Traffic to Your Offers

You launch a campaign. The publisher sends traffic. Clicks come in, but conversions stay low. Not because the offer is bad. Not because the publisher is underperforming. But because the traffic reaching your landing page was never the right fit to begin with. This is a problem that pre-landing pages are built to solve. What […]
Publisher & Advertiser Postback Setup: A Complete Guide

You have campaigns live. You have publishers sending traffic. But conversions are not showing up, or they are showing up for the wrong publisher, or not at all. Nine times out of ten, the problem is in the postback. Postback setup is one of those things that looks simple until something breaks. A wrong macro, […]
Campaign Setup in Trackier: A Step-by-Step Guide

You have an offer from an advertiser. You have publishers ready to run traffic. What you need now is a campaign, the structure that connects all of it and makes sure every click, conversion, and payout is tracked correctly. In Trackier, campaign setup is not just about filling out a form. It is about making […]
Retargeting Tags on Trackier: Turn Lost Visitors Into Conversions

Isn’t it common for a potential customer to visit a product page, spend time on it, and not make a purchase? They drop off and continue scrolling on their phone. They might go to Instagram, browse a new site or maybe watch a video. There, they see an ad for the exact product they looked […]
S2S Click Tracking with AppsFlyer: Hide Your Links, Fix Your Discrepancies
You run a campaign through AppsFlyer. Your publisher fires clicks, conversions come in, and on the surface, everything looks fine. Then you check AppsFlyer’s click report and compare it with what Trackier recorded. The numbers don’t match. AppsFlyer shows significantly more clicks than Trackier. That gap isn’t a reporting glitch. It’s often a sign of […]