Detect, Block, Protect Real Traffic & Results
Learn how Trackier’s Fraud Prevention helps combat fraud with advanced tools and analytics, ensuring clean traffic, maintaining advertiser trust, and real-time detailed reporting.
Don't Let Fraud
Take a Byte Out of You
Real-Time Fraud Detection
Analyze traffic as it comes, identifying and blocking fraud before it impacts performance or budgets. Protect campaigns against immediate threats and minimize losses.
Prevent Immediate Fraud by blocking fraudulent activity as it happens.
Filter out bad traffic, leading to better metrics and Improved Campaign Performance.
Maintain Advertiser Relationships and provide advertisers with reliable, fraud-free traffic.
Fraud Reports and Analytics
Understand fraud patterns and take informed actions with detailed reports and analytics, including insights into the most fraudulent campaigns, publishers, and countries.
Reveal patterns and sources of fraudulent activity by Identifying Fraud Trends.
Make Informed Decisions with actionable data and take targeted action against fraud.
Refine campaign strategies based on fraud insights and experience Improved Performance.
Click and Conversion Validation
Multiple validation rules for clicks and conversions, including checks for data center traffic, proxy traffic, blacklisted IPs, and invalid device IDs ensure only real actions are counted.
Filter out Bot and Proxy-Based Fraud and experience cleaner data.
With Validate Device IDs rule to ensure conversions come from real devices.
Prevent Duplicate Conversions and stop multiple conversions from the same source.
Customizable Fraud Rules
Create custom fraud rules based on specific criteria and define actions to be taken when fraud is detected, such as blocking or marking traffic as fraudulent.
Create rules specific to individual campaign needs with Specific Rule Setup.
Choose how to handle fraud with Custom Actions and flexible responses.
Targeted Fraud Prevention allows for specific rules to apply to different campaigns.
Multiple Integrations
Trackier integrates with various third-party anti-fraud tools, offering a wider range of fraud detection methods and providing users with flexibility in fraud prevention.
Enhanced fraud detection with Multiple Data Points with external fraud solution integrations.
Flexible fraud prevention with a wide Choice of Integrations for your specific needs.
Improved accuracy and coverage with Comprehensive Protection for enhanced capabilities.
Accolades & Appreciations
4.7/5
G2
4.3/5
Capterra
8/10
Trustradius
Fraud-Proofing Every Industry
Ecommerce
Banking
Fintech
Travel
Media & Networks
Losing revenue from bot-driven fake orders during sales? Real-time fraud detection instantly blocks fraudulent activity, protecting revenue during peak periods.
Difficulty identifying which affiliates are sending fraudulent traffic? With fraud reports and analytics pinpoint problematic publishers, enabling quick action.
Need to prevent click fraud on product ads impacting marketing ROI? Advanced click and conversion validation tool filters bot clicks and ensures accurate ad spend tracking.
Having trouble in preventing fraudulent account creation and protecting sensitive customer data? Block empty device ID rule prevents accounts from devices without valid identifiers.
Meeting strict regulatory compliance for fraud detection and reporting becoming difficult? Customizable fraud rules and actions cater to specific compliance requirements.
Trying to identify fraudulent patterns? Multiple integrations with leading solutions combines Trackier’s tools with specialized fraud prevention channels.
Preventing fraudulent app installs and manipulation of user acquisition metrics seems tough? ITET (install to event time) rule detects unusually fast conversion times of bot activity.
Adapting to new fraud tactics targeting fintech products? Customizable fraud rules and actions allow for quick creation of new rules to address emerging threats.
Maintaining user trust by ensuring a secure and fraud-free app experience? Fraud reports with ‘group by fraud reasons’ allow for detailed analysis.
Preventing sham bookings that tie up inventory and impact revenue? The unique IP conversion rule prevents multiple bookings from the same IP address.
Identifying fraudulent activity from specific regions or travel agencies? Comprehensive fraud reports and analytics provides geographic insights into fraud sources.
Protecting against click fraud on travel advertising campaigns, impacting ad spend ROI? ‘Proxy traffic block’ filters out traffic originating from proxy servers.
Managing high volumes of publisher payouts across different platforms? Benefit from efficient and high-volume processing with automated invoicing.
Providing clear, detailed payment information to a large number of publishers is important? Detailed reporting metrics provide transparent payment data directly on invoices.
Ensuring timely and accurate payments to a vast publisher network? Automated payment disbursement ensures timely payouts and improves publisher satisfaction.
Track Your Way to Success,
With Trackier.
Transform your marketing efforts with Trackier’s real-time tracking.
Optimize your campaigns, increase conversions, and boost your ROI.
- Dedicated, Round-The-Clock Support
- Customizable Solutions
- User-Friendly Platform
Frequently Asked, Clearly Answered
What is the importance of real-time fraud detection?
Real-time fraud detection allows you to identify and block fraudulent activity as it happens, preventing immediate financial losses and protecting your campaigns from ongoing damage. This is especially important for time-sensitive campaigns or during peak traffic periods. Trackier’s Real-Time Fraud Detection feature provides this immediate protection.
How do fraud detection tools help protect advertising budgets?
Fraud detection tools analyze traffic patterns and user behavior to identify and block fraudulent activity, such as bot clicks, fake installs, and other forms of ad fraud. By preventing these fraudulent actions from being counted as legitimate conversions, these tools ensure that advertising budgets are spent on reaching real users, maximizing ROI. Trackier’s Real-Time Fraud Detection and Customizable Fraud Rules and Actions allow users to proactively protect their budgets.
Signs of fraud in affiliate campaigns include:
Unusually high click-through rates with low conversion rates.
Spikes in traffic from suspicious sources or locations.
Duplicate conversions from the same IP address.
Unusually short conversion times.
Trackier’s Comprehensive Fraud Reports and Analytics provides insights into these patterns, helping users identify and address fraudulent activity.
How do customizable fraud rules benefit performance marketers?
Customizable fraud rules allow marketers to tailor their fraud prevention strategies to their specific needs and campaign requirements. This flexibility is essential for addressing evolving fraud tactics and ensuring that detection methods are effective for different types of campaigns. Trackier’s Customizable Fraud Rules and Actions offer this level of control.
Click fraud refers to fraudulent clicks on online advertisements, often generated by bots or malicious actors, with the intent of artificially inflating click counts and draining advertising budgets. This is a significant problem for performance marketers as it leads to wasted ad spend, inaccurate performance data, and skewed ROI calculations. Trackier’s Advanced Click and Conversion Validation, including features like Proxy Traffic Block and DataCenter Traffic Block, directly addresses this issue by filtering out invalid clicks.
Why is it important to integrate with third-party anti-fraud solutions?
Integrating with specialized third-party anti-fraud solutions provides access to additional data points and advanced detection methods, enhancing the overall effectiveness of your fraud prevention strategy. This multi-layered approach provides more comprehensive protection against sophisticated fraud tactics. Trackier’s Multiple Integrations with Leading Solutions offers this enhanced protection.
How can reporting and analytics help in combating ad fraud?
Detailed reports and analytics provide valuable insights into fraud patterns, sources, and trends. This data helps marketers understand where fraud is coming from, how it’s affecting their campaigns, and what steps they can take to prevent it. Trackier’s Comprehensive Fraud Reports and Analytics provides this crucial data to inform effective anti-fraud strategies.
