How to Use Postback Settings in Trackier to Control Publisher Notifications

Postback Settings

When you run a campaign with multiple conversion events, not every event needs to trigger a publisher notification. Postback settings in Trackier give you control over exactly which goals fire postbacks to which publishers, so your attribution stays clean and your payouts go where they should. This guide walks you through what postback settings are, […]

How to Set Up Fallback Traffic in Trackier and Make Every Click Count

Fallback Traffic

Not every click that lands on your campaign is going to convert. Some will miss your targeting parameters. Some will arrive after your CAP has been reached. Without a fallback setup, that traffic simply disappears, untracked, unmonetised, and invisible in your reports. Trackier’s fallback traffic feature gives you a way to redirect that traffic intelligently […]

Pre-Landing Pages on Trackier: Send Only the Right Traffic to Your Offers

Pre-Landing Pages

You launch a campaign. The publisher sends traffic. Clicks come in, but conversions stay low. Not because the offer is bad. Not because the publisher is underperforming. But because the traffic reaching your landing page was never the right fit to begin with. This is a problem that pre-landing pages are built to solve. What […]

Publisher & Advertiser Postback Setup: A Complete Guide

Advertiser Postback

You have campaigns live. You have publishers sending traffic. But conversions are not showing up, or they are showing up for the wrong publisher, or not at all. Nine times out of ten, the problem is in the postback. Postback setup is one of those things that looks simple until something breaks. A wrong macro, […]

Campaign Setup in Trackier: A Step-by-Step Guide

Campaign Setup

You have an offer from an advertiser. You have publishers ready to run traffic. What you need now is a campaign, the structure that connects all of it and makes sure every click, conversion, and payout is tracked correctly. In Trackier, campaign setup is not just about filling out a form. It is about making […]

Retargeting Tags on Trackier: Turn Lost Visitors Into Conversions

Retargeting tags blog banner

Isn’t it common for a potential customer to visit a product page, spend time on it, and not make a purchase?   They drop off and continue scrolling on their phone. They might go to Instagram, browse a new site or maybe watch a video. There, they see an ad for the exact product they looked […]

S2S Click Tracking with AppsFlyer: Hide Your Links, Fix Your Discrepancies

S2S Click Tracking

You run a campaign through AppsFlyer. Your publisher fires clicks, conversions come in, and on the surface, everything looks fine. Then you check AppsFlyer’s click report and compare it with what Trackier recorded. The numbers don’t match. AppsFlyer shows significantly more clicks than Trackier. That gap isn’t a reporting glitch. It’s often a sign of […]

Coupon Code Tracking: Accurate Attribution for Every Conversion

Coupon code tracking blog banner

You share a coupon code with an affiliate. They put it in their newsletter, YouTube description, and Instagram bio. Users select a coupon code and redeem it at checkout. Just as the code is utilized, the affiliate receives their commission.  The problem, however, arises when you don’t know which affiliate actually drove those conversions  This […]

Track and Optimize Ads Faster Using Google Ads Link: A Comprehensive Guide

Track and Optimize Ads Faster Using Google Ads Link

Precision and speed are no longer just advantages, they are requirements. As privacy regulations tighten and browser-based tracking becomes less reliable, performance marketers need robust solutions to ensure their data remains accurate and their campaigns stay profitable. Trackier’s integration with Google Ads via the specialized Google Ads Link and Conversion API (CAPI) is designed to solve […]