Trust is Everything at Trackier
In a world where data breaches make headlines daily, security is at the foundation of Trackier. At Trackier, we believe that meaningful partnerships are built on trust. That’s why we’ve designed our platform with security and compliance at its core.
Over the past year, we’ve strengthened our security posture by embedding it into every layer of our platform. From the infrastructure we build on, to the tools we deploy, to the culture we foster, security is a shared responsibility that guides everything we do.
Our Four Pillars of Security
Trackier’s security strategy is built on four interconnected pillars that work together to
create a comprehensive and resilient defence framework.
Your campaigns and data are protected by systems designed to prevent threats before they materialize. Every feature is designed with your data protection in mind from day one. Our approach is to anticipate and prevent problems. We've implemented automated compliance frameworks that keep us aligned with international data protection regulations, conduct regular risk assessments, and follow a privacy-first design philosophy across the entire platform.
Built for scale, designed for reliability. Trackier's platform runs on Google Cloud Platform (GCP), a world-class infrastructure that provides physical and network security. Your platform stays online, your data stays safe, and your campaigns run without interruption. We've modernized our entire technology stack to support automated recovery, continuous monitoring, and rapid disaster recovery. When you move fast, you need infrastructure you can count on.
Threats are caught early. Weaknesses are fixed before they become problems. We implement AI and continuous scanning to identify and fix vulnerabilities in real-time. Our security team uses advanced tools for anomaly detection, penetration testing, and continuous vulnerability management. With Trackier, you have dedicated security, watching your platform 24/7, spotting issues faster than any manual process ever could.
Every person building and maintaining your platform is trained to protect your data. Security isn't the job of one team; it's everyone's responsibility. We invest in structured training for our employees, foster behavioral awareness around data handling, and maintain transparent processes that make sure every team member is a security advocate. A strong security posture comes from people who understand why it matters.
How We Protect Your Data
Privacy‑First Design
At Trackier, users and clients trust us because we respect their data. We treat data minimization, transparency, and responsible data handling as core principles. Your data is handled with the same care you’d expect if it were your own. We’ve implemented automated compliance frameworks that align with international data protection regulations. We conduct regular risk assessments and structured incident drills to make sure we’re always prepared. Our governance approach is proactive, not reactive.
Secure Access, Every Time
Identity is the new security perimeter. We’ve built a multi‑layered strategy to protect
access to our systems and data.
Centralized Single Sign‑On through Google Workspace ensures that every employee’s access to applications is managed securely. This means strong authentication policies, everywhere.
We apply the principle of “never trust, always verify.” Every request is authenticated and authorized, regardless of where it comes from. Unauthorized access doesn’t get a chance.
We use advanced endpoint and network security solutions like Andromeda Shield to protect workstations and servers running Windows, macOS, and Linux. Your platform is shielded at every endpoint.
Ready to
Scale Securely?
Whether you’re managing your first campaign
or running complex global programs, Trackier gives you the security foundation and compliance framework to grow with confidence.
Continuous Monitoring and Rapid Response
Through tools like Astra Security, GCP Security Command Center, and Cloudflare Security Center, we continuously scan our infrastructure for vulnerabilities, misconfigurations, and exposed services. Any potential issues surface through automated alerts, and our team responds quickly. No waiting around.
Data Encryption and Protection
All customer data on Trackier servers is protected using industry‑standard AES‑256 encryption, both in transit and at rest. Trackier uses HTTPS and TLS to protect against eavesdropping, tampering, and message forgery. All data transmitted through Trackier, from clicks and conversions to custom dimensions and events, is encrypted end‑to‑end.
Data Anonymization and Pseudonymization
Trackier automatically anonymizes and pseudonymizes personal data before it is stored. By default, the last octet of IP addresses is anonymized to protect visitor privacy. Visitor identifiers are stored in pseudonymized form using one‑way hashing, making it extremely hard to connect data back to a specific person. Sensitive inputs such as email addresses and certain custom dimensions can be protected using data masking and encryption.
For visitor data collected through on‑site experiences (surveys, forms, etc.), responses are encrypted by default. This multi‑layered approach lets you analyse performance and user behavior without exposing raw personal information.
Visitor Data Storage and Management
Trackier stores only the visitor data required for accurate tracking and reporting. This includes anonymized IP information, device and browser details, location and referral data, and campaign performance metrics. Trackier does not need direct access to your backend systems or databases. Our tracking runs in the front‑end layer of your website and works alongside your existing stack, without pulling more data than necessary.
You stay in control of your systems and data, while Trackier safely handles the analytics and attribution layer on top.
Data Retention and Deletion
Trackier retains customer data for as long as your account is active so you can access historical reporting and comparisons over time. When an account expires, all associated data is removed from our systems within 45 to 90 days.
If you need specific user, website, or account data deleted sooner, you can raise a request with our team. We follow strict procedures for securely destroying electronic and physical media containing personal data so that information cannot be recovered or reconstructed.
Compliance You Can Count On
Trackier maintains compliance with major international data protection regulations, including GDPR, CCPA, and other applicable frameworks. We conduct third‑party security assessments and regular penetration tests to validate our defences.
We are ISO 27001:2013 (Information Security Management System) and BS 10012:2017 (Personal Information Management System) certified. Independent auditors review our controls and processes, and regular audits provide transparency into how your data is treated and how we manage risk across the platform.
GDPR Compliance
Trackier is built to support GDPR principles by design. Visitor and campaign data is processed lawfully, transparently, and only for specific purposes such as campaign tracking, performance reporting, and fraud prevention. We follow data minimization practices by collecting only what is needed, ensuring proper consent for tracking and cookies where required, and enabling you to honor user rights such as access and erasure.
Critical data is stored in secure Google Cloud data centers (for example, US East) with strict access controls, monitoring, and logging. Cross‑border data transfers are handled in line with GDPR requirements so that user privacy is protected across regions.
Data Breach Response and Incident Management
In the unlikely event of a data breach, Trackier follows a structured incident response process. We use logging, monitoring, and internal runbooks to detect, investigate, and contain incidents quickly. If we discover accidental or unauthorized access to customer data, we notify affected customers within 48 hours of detection via email and share the relevant details and next steps.
We then work to remediate the issue, strengthen controls, and support you in meeting any regulatory or contractual obligations you may have. To ensure timely communication, we rely on the emergency contact details configured in your Trackier account, so it is important to keep those up to date.
What This Means for Your Business
When security is built into your platform, you can focus on growing your business instead of worrying about data risks. Our systems are designed to scale without compromising protection. As you grow, your security posture grows with you.
Your partners trust you with their data. We make sure that trust is well‑placed by protecting it at every step, from collection and processing to reporting and retention. When you use Trackier, you’re putting their data in safe hands.
Compliance requirements are constantly evolving. By automating compliance workflows and maintaining continuous monitoring across infrastructure, applications, and data flows, we help you stay ahead of regulatory changes without adding manual overhead to your team.
Trackier runs on a global infrastructure designed for reliability and reach. Our disaster recovery is built on Google Cloud data centers, and configuration data is distributed through a network of Content Delivery Network (CDN) servers across multiple locations worldwide. This reduces latency for your users and removes single points of failure, so your campaigns stay online and responsive.
Our Commitment to You
At Trackier, we believe security is a continuous journey. We constantly invest in new tools, training, and processes to stay ahead of emerging threats. Our security and engineering teams work year‑round to strengthen defences, identify weaknesses, and improve how we protect your data. All Trackier employees undergo mandatory training on data protection and information security.
We believe the future belongs to organizations that treat security as a core part of how they operate, not just a checkbox. At Trackier, security is how we build a platform you can trust to grow responsibly.
Additional Resources
For detailed information on specific security controls,
compliance certifications, and implementation guides,
visit our Security & Compliance help center.
How does Trackier handle data breaches?
Trackier has a structured incident response process with logging, monitoring, and clear internal runbooks. If we detect accidental or unauthorized access to customer data, we notify affected customers within 48 hours via email and share the relevant details and next steps. We then contain the issue, fix the root cause, and support you with any follow‑up actions you need to take.
Is Trackier compliant with GDPR and CCPA?
Yes. Trackier has automated compliance frameworks and processes aligned with GDPR, CCPA, and other data protection regulations. We are also ISO 27001:2013 and BS 10012:2017 certified, which means our information security and personal data management systems are regularly audited by independent bodies. Data for expired accounts is deleted within 45 to 90 days, and retention is managed in line with legal and contractual requirements.
Where is my data stored?
Your data is stored on Google Cloud Platform (GCP), which provides world‑class physical and network security, automated backups, and robust disaster recovery capabilities. Core customer data is held in secure cloud data centers (for example, US East), and configuration data is distributed globally via our CDN for reliability and performance. No customer data is stored on local employee devices.
Does Trackier conduct penetration testing?
Yes. We work with trusted security partners to run regular third‑party penetration tests and security assessments. Internally, our development team follows OWASP secure coding practices and strict code review before any change reaches production. This combination of external and internal review helps us identify and fix issues early.
How often is my data backed up?
We use GCP’s automated backup and disaster recovery capabilities to protect your data. Core databases are backed up regularly (for example, hourly), and those backups are stored securely in the cloud so we can restore quickly in the unlikely event of an incident.
How is visitor data protected?
Visitor data is encrypted using AES‑256 at rest and transmitted over HTTPS in transit. By default, the last octet of IP addresses is anonymized, visitor IDs are pseudonymized using one‑way hashing, and sensitive values like email addresses or custom fields can be stored in hashed form. We also follow data minimization principles, so you only collect what you actually need.
Can I request deletion of my data?
Yes. You can request extraction or deletion of specific user, website, or account data at any time by contacting our support team. We handle these requests as a priority and may retain limited information only where required or permitted by applicable law.
What happens to my data when my account expires?
When an account expires, all associated data is removed from Trackier within 45 to 90 days. We follow strict procedures to dispose of electronic and physical media that may have contained personal data, and we make sure that any such data is not recoverable.
Can I request a security review for my specific use case?
Absolutely. If you have specific security, compliance, or legal requirements, you can reach out to our team at support@trackier.com or via in‑app chat. Our security and success teams can walk you through our controls and help you understand how Trackier fits into your risk and compliance framework.